Niche, established in 2022, aims to revolutionize the concept of social media by creating a decentralized network comprising its community members. Unlike conventional social media platforms that exert centralized control over user data and engage in ad-selling practices, Niche Clubs incentivize interactions and content creation through the distribution of tokens. Each club possesses its own distinct tokens, which appreciate in value over time and can be utilized for various purposes such as commerce, event entry, and membership privileges. Additionally, these tokens can be exchanged for real currency, providing users with a tangible financial benefit.