Novel is a comprehensive NFT solution that empowers NFT holders to effortlessly establish eCommerce stores without any coding requirements. The project was initiated in October 2021 by a team comprising Anna Merzi, Brian Sugar, and Roger Beaman.

Through Novel, users gain the ability to construct stores that are accessible only to token holders, swiftly generate NFT collections, seamlessly sell NFTs on the Shopify platform, and provide token-based perks to customers. Moreover, developers can easily integrate Novel’s API into their applications with just a single line of code, enabling the incorporation of token-gating functionalities.