Magic, a blockchain company and developer toolkit based in California, was established in 2020 by Jaemin Jin and Arthur Jen. The duo later formed the Magic Labs team to further their vision.

Magic aims to enhance the user experience of Web3 products by offering a more user-friendly approach. Gone are the days when users had to download wallets or manage private keys. With Magic, individuals can now sign up using their email addresses or Google accounts, eliminating the need for complex setups.

In addition to simplifying the onboarding process, Magic also provides an integrated on-ramp infrastructure. This feature enables users to conveniently purchase cryptocurrencies and NFTs using traditional fiat currencies. By seamlessly bridging the gap between traditional finance and the crypto world, Magic empowers users to explore and engage with digital assets effortlessly.