Digital marketing returns are on the decline, with customer acquisition costs rising by 60% over the past five years. Additionally, loyalty programs are facing a lack of engagement, as only 15% of loyalty points are actually redeemed. Recognizing this challenge, Tide aims to revolutionize community building and user acquisition and retention through the implementation of a credential system. By utilizing Tide’s credential builder, projects can establish on-chain (smart contract interactions) or off-chain triggers to distribute credentials to their respective communities. Notably, Tide has already been adopted by prominent projects such as NFTperp, Pooltogheter, and Premia Finance, among others.